Hey friends, if you don’t know me, I’m Stephanie Lang, owner of The Lavender Vine in Chattanooga, TN. I spent 10+ years as a wedding florist here in Tennessee before recently switching back to my original career path in graphic design…but this time, on my own terms. Earlier in my career, I worked for Corporations or other businesses. Now, I work for myself helping other wedding pros and creatives through branding, web design, and business coaching!
One of my largest websites to date has been this project for Piper Rose Floral! Piper Rose is a studio based florist in Bulverde, TX (about 30 miles North of San Antonio). They previously had a website in Squarespace, but as they’re growing and strategizing for the future, Janet knew they needed it to do much more. So, we migrated it to WordPress using Elementor for design, with a WooCommerce Store!
Guys, I’m SO proud of this project…this website has. it. all!
First of all, I love how to DESIGN turned out! Her branding consists of clean lines and neutral colors, which offered the perfect canvas to show off their gorgeous floral work! We migrated her old blog, I included a custom instagram feed at the bottom of the GALLERY page. We integrated her email marketing platform Klaviyo (think MailChimp on steroids) into several places of her website to help build her email lists.
Then we created a store for her new offering: Daily Deliveries! But it doesn’t stop there! We added some custom features to her store since she’s doing local deliveries – things like delivery notes, card messages, all the little details a florist needs! There are multiple variations of several products, with each variation needing a different description and photo.
PLUS… we added a custom delivery zone feature, where you can literally draw different delivery zones on a map, so they can be super specific, as they grow, on exactly where they want to delivery and how much they wants to charge for each zone. See it in action on my instagram REEL…and go follow me while you’re at it, to see more content ans tips for wedding pros and creatives.
Guys, go check our piperrosefloral.com!
If you need help with the “digital presence”, I’d love to chat! Your website isn’t just a boring spot to dump all the photos and information into a boxed-in formula of what people usually show on a website. It is an OPPORTUNITY to lead your ideal client on a journey to show your credibility and unique skills to bring their dream wedding to life! There’s strategy behind that…it doesn’t just happen automatically. Let me know if you need help with that.
